Pura New Car Fragrance Refill

Experience that just-off-the-lot freshness every time you drive with the Pura New Car Fragrance Refill. Powered by Open Air Tech™, this advanced fragrance actively reduces unwanted car odors and replaces them with a clean, refined scent that smells as good as new.

Designed specifically to combat car odors, this fragrance brings together bright citrus, aromatic herbs, and soft leather for a sophisticated scent that feels fresh, modern, and unmistakably luxurious.

Fragrance Notes

• Top: Citrus Accords, Lavandin, Italian Lemons

• Middle: Pineapple, Rose, Geranium

• Bottom: Soft Leather, Sandalwood, Sheer Musk

Fresh citrus and aromatic lavandin open the fragrance, followed by delicate florals and a subtle touch of fruit. The scent settles into smooth leather layered with warm sandalwood and sheer musk—creating the iconic new car aroma you know and love.

Open Air Tech™ Odor-Reducing Technology

Pura’s proprietary Open Air Tech™ doesn’t just cover up odors—it actively reduces them using a clean, safe method designed for everyday use. This technology replaces lingering smells with premium fragrance, helping your car stay consistently fresh.

Clean, Safe & Thoughtfully Crafted

Pura fragrances are formulated without harsh chemicals and avoid ingredients known to cause potential harm to health or the environment. Every refill is:

• Ethically sourced

• Safe for daily use

• Designed with your well-being in mind

Created in collaboration with world-class fragrance experts and scientists, Pura scents are made to elevate your drive—and your day.

Why You’ll Love It

• Actively reduces car odors with Open Air Tech™

• Classic new car scent with a refined, modern finish

• Clean ingredients and premium fragrance quality

• Designed for use with Pura car fragrance diffusers

Make every drive feel like day one with the Pura New Car Fragrance Refill—clean, confident, and refreshingly new.